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🧐How to Spot Greenwashing

Companies claim to take climate change seriously, but how do we really know if it's true?
In today's word of buzzwords, being able to distinguish a real mission from a mere slogan is easier said than done.
This webinar will teach you how to spot greenwashing and empower yourself with knowledge next time you want to buy from or invest in a company that claims to be "eco-friendly".
It will also give you an idea of what the distinguished aspects of a company that offers a path to a sustainable future are.


Lubomila Jordanova:
Lubomila is the founder and CEO of @PlanA.Earth, a Berlin-based startup developing an algorithm which predicts where and how climate change will hit the hardest and a software that helps businesses reduce their emissions by 50% within a year and save money while doing so. She also recently founded the Greentech Alliance, a collection of 300+ startups which are connected to over 200+ advisors from VC, media and business, who help them monthly with advice and feedback. Prior to Plan A, she worked in investment banking, venture capital and fintech in Asia and Europe. She was recently announced as 30 under 30 Social Entrepreneur of 2020 by Forbes and Entrepreneur to watch in Germany.

Elina Seppälä:
Elina has a mixed background with +15 years of experience from politics, consultancy and heavy industry. She has worked with taxes, supply chain management, energy sourcing, investments as well as sustainability both on strategic and operational levels. Elina has been responsible for the sustainability performance of more than 25k suppliers. She has audited Chinese coal mines, visited nuclear power plants all around the world, investigated child labour in Pakistan and helped government owned companies to improve their climate performance. During her free time, Elina loves reading, singing in the car and supporting startups.